In 2012, Roots Group Arabia joined forces with CASE Construction Equipment for exclusive distribution of their full line of equipment in the Kingdom of Saudi Arabia. As one of the top players of the construction industry in KSA since 1981, RGA was the dealer of choice to represent CASE Construction in the GCC’s largest market for construction equipment. From RGA’s headquarters in Jeddah where the showroom and workshop dedicated to CASE is located, RGA focused on capacity building and after sales support and maintenance. In less than a year, CASE Construction Equipment’s first ever showroom in Riyadh was inaugurated. In a span of three years, RGA was able to build the largest and most professional team comprising the best engineers and other skilled personnel, offer best-in-class training and top-notch after-sales customer support throughout the territory.
Today, KSA is CASE Construction’s best market in the GCC offering skid steers and backhoe loaders and a wide range of excavators and wheel loaders. Customer services in branches in Jeddah, Riyadh, and Dammam include spare part specialists, site support and financing. This superior performance, part a strategy to expand product offering and after-sales services for the building industry in the GCC, has enabled RGA with the CASE management to launch new machines specifically tailored to the requirement and special needs of the Kingdom including the 570T backhoe loader and the 11t single drum roller the 1107 dX, which – with a Tier 3 engine is made specifically for the region and was first launched in Saudi in 2013. Rollers are a new segment for CASE using the unique CASE technology being put to use to develop both larger and smaller compaction models. Also offered, the brand’s skid-steer loader – the SR 130 and 150 – equipped with larger engines with a 2.2l displacement and bigger horsepower.
RGA is a CASE Pinnacle Dealer. Pinnacle is a partnership program launched in 2014 that aims to work with selected dealers to achieve the highest standards in customer service in the industry.
“We are very pleased with this partnership, which brings together our long-term experience in the construction equipment and building materials industry with the premium performance of Case’s broad range of construction equipment. With this partnership, we are further expanding our product offering and our after-sales services to meet the diversified needs of the building industry.” Samir Al Shubaily, Deputy CEO of the Roots Group, during Riyadh Showroom Press launch, March 2013.
Roots Group Arabia is a construction industry leader in the KSA and across the Middle East and Africa with a diversified portfolio of products catering to the wide-ranging needs of the construction industry since its inception in 1981. Over the years, it has built extensive experience in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia.
To learn more about the Group’s other activities please visit Roots Group Arabia main Website