Tempest in the Toilet Bowl : Ideal Standard’s AquaBlade Takes the Toilet Business by Storm

20_01_2015_IS_New_Adv_Campaign_Dea_MEG<Dubai, 12-5-2016> AquaBlade the new technology that has revolutionized toilet bowl technology is still making waves 6 months after being introduced to the GCC market during Dubai Big 5. Ideal Standard’s innovative water saving technology creates a cascading wall of water from the top of the toilet bowl covering every inch of the ceramic, keeping the toilet bowl immaculately clean with minimal splash.


20_01_2015_IS_New_Adv_Campaign_Tonic-II_MEG Prediction was that this product will take over washrooms into the future and judging by the market reaction, it certainly has. “The need of the hour is to localize the solutions, both in terms of production and product development tuned to the region,” says Ahmed Hafez, CEO of Ideal Standard MENA, “With our regional presence, we are able to offer high-quality customized total bathroom solutions with a faster turnaround time.” The revolutionary AquaBlade flush technology goes hand in hand with IDS’s Tonic II line.  Designed by German design Studio Artefakt and winner of IF Design award for 2015, Tonic II’s refined soft geometric design and clean beautiful lines offer a choice of solutions and combinations of harmonious, contemporary ceramics, fittings, furniture and bathtubs.